Law Firm Penguin Penalty Recovery

Background

Client approached when their site ranking dropped suddenly. Upon investigation our team noticed unnatural links pointing to the site. This violates Google’s quality guidelines. Some of these backlink include links from spammy website, same ip addresses, links from private network blogs, forum links, low quality directory sites etc.

Strategy

EVT’s marketing team was proactive in involving their sales team in our creative strategy process. We established a collective effort to develop a web experience that would enable their sales team and generate new leads, while maintaining the brand guidelines and identity that EVT’s founding team set forth.

Update: A Google employee, Zineb Ait, confirmed on Twitter, today 12th Jan, that this is a Google core update of the algo and it is not Penguin. Gary Illyes also confirmed here.

Gary Twitter

Results

After the launch, the site has seen over 60% improvement in number of page views. The bounce rate has significantly reduced. The site load time has also been reduced over 40% percentage compared to the old design. Since the design is responsive we started seeing more visitors converting from Mobile devices.

Site has seen over 60% improvement in number of page views.

Page load time has reduced over 40% percentage compared to the old design.